It is reported that Snap has released a new version of the glasses with an aluminum frame, which houses two cameras. Thanks to the Snapchat app, you can add augmented reality overlay effects to videos you shoot with updated glasses. According to the publication Cheddar, the frame will go on sale at the end of the year and will cost $ 350, which is 2 times the cost of the version released in 2016.
After losing $ 40 million on unsold points (800,000 pairs were ordered), Snap reevaluated demand. For the second version of the glasses that were released earlier this year, Snap reportedly ordered 35,000 pairs, and it released 52,000 modified sets in September. This time, Snap insures its shipments further by ordering about 24,000, according to the report.
Snap is about to release its last points after it has been observed this year that stock prices will fall by 50 percent and after a “revelatory” report on how CEO Evan Spiegel “neglects” board members and most of the time holds board meetings using Snapchat on his phone. The latest report indicates that Snap is ready to lose money on the supply of points at the moment, but with the hope of a breakthrough even in 2020. Meanwhile, Snap is facing an investigation into allegations that it is misleading investors about custom metrics.
